RSLC Launches ‘Republican Roadmap’ Ad Series Targeting Battleground States Using Top Issues to Voters

Washington, D.C. – As the destructive policies coming from Joe Biden’s Administration in Washington continue to wreak havoc on the states, the Republican State Leadership Committee (RSLC) and its affiliated PACs today announced its ‘Republican Roadmap’ ad campaign highlighting how state Republicans serve as the last line of defense for their constituents. 

The multi-phase ad series will be backed by a six-figure investment and will emphasize how the agendas being pursued by Republicans in state houses across the country are directly addressing the top issues on the minds of voters in key battleground states heading into a pivotal 2024 election year. 

The RSLC and its affiliated PACs today launched the first ad of the campaign in four of the committee’s target states reminding voters of the harmful impact of the Biden Border Crisis and how it has led to state Republican leaders taking unprecedented action to secure the southern border.

The video contrasts Joe Biden and ‘Border Czar’ Kamala Harris’ outright refusal to secure the border with the state Republican agenda of mobilizing the National Guard, cracking down on the fentanyl crisis, and encouraging the federal government to step up and take action.  

“Immigration and border security remain the top issues for voters this year, which is why the opening message of our ‘Republican Roadmap’ ad series reminds Americans that state Republicans are the only ones focused on securing the border, tackling the fentanyl crisis, and working to reduce illegal immigration while Washington remains in gridlock,” said RSLC President Dee Duncan. “If Joe Biden’s state allies continue to fail their constituents by implementing the Biden Administration’s strategy of overwhelming our states with multiple crises created by their own choices, then conservatives must and will continue fighting back to deliver a Republican Roadmap for success. We will defend and reclaim majorities as well as take even more seats from Democrats in blue state strongholds because Americans know that Republicans in the states are their last hope to address the crisis at the border.” 

The first ad will run in:

• Arizona

• Georgia

• Nevada

• Wisconsin

Watch “Fighting Back” HERE.

Watch the :30 second version of "Fighting Back" HERE.

BACKGROUND:

The release of "Fighting Back" follows an RSLC polling memo from last month showing that Republicans are trusted to handle the three top issues among voters better than Democrats, which positions us well for the months ahead:

• Inflation and the economy 49% - 37%

• Crime and public safety 49% - 35% 

• Illegal immigration and border security 51% - 34%
  

Republican Policies Gain Favorable Attention from Voters 

While focusing on inflation/the economy, crime and public safety, and illegal immigration and border security, specific Republican policy proposals are more likely to gain favorable attention than others. Focus on these policy proposals within these three issues to boost your own standing with the electorate: 

Inflation and the Economy: 

• Voters overwhelmingly support cutting taxes (65%) including gas and sales taxes (64%).

Crime and Public Safety: 

• To lower crime in the states, voters would like to see investments in mental health resources to address the root cause of crime (51%), boosting funding for law enforcement and an increase in local policing (49%), and protecting the border to reduce criminals entering the country illegally (44%).

Illegal Immigration and Border Security:  

• In terms of what state legislatures can do specifically to curb illegal immigration, two-thirds of voters support banning sanctuary cities (33%) and mobilizing the national guard (33%).

Arizona 

• In Arizona, Republicans are trusted more than Democrats to handle the top issues among voters:

  • The two top issues that voters want to see addressed by their state legislature are inflation/rising prices and immigration/border security, issues that Republicans are focused on and trusted on the most.

  • 34% of likely voters said immigration/border security was the top issue they want addressed by their state legislature, while 33% said inflation/rising prices.
    

Wisconsin 

• In Wisconsin, Republicans are trusted more than Democrats to handle the top issues among voters:
  

• The two top issues that voters want to see addressed by their state legislature are inflation/rising prices and immigration/border security, issues that Republicans are focused on and trusted on the most.
  

• 31% of likely voters said inflation/rising prices was the top issue they want addressed by their state legislature, while 30% said immigration/border security.

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