RSLC Announces Historic Effort to Enhance Digital Fundraising with State Legislative Groups
WASHINGTON, D.C. — The Republican State Leadership Committee (RSLC) today announced a historic initiative that will help Republican state legislative groups across the country build their own digital fundraising programs to maximize the enormous and growing grassroots conservative energy in this country to combat the Democrats’ reckless agenda. The RSLC Victory Fund, along with Republican state legislative campaign groups in a number of key battleground states, recently formed the State Republican Victory Fund (SRVF), a joint fundraising committee that will build the digital infrastructure necessary for state Republicans to cut into the advantage of the national liberal money machine.
The RSLC Victory Fund and the participating committees will work together to build SRVF’s grassroots donor file that will accelerate the growth of the participating groups’ own lists. Each participating committee will also receive a share of the money raised from the joint fundraising committee’s online activity to offset the startup costs associated with creating a digital fundraising program from scratch. Because of RSLC Victory Fund’s continued involvement with SRVF, the participating caucuses groups will eventually be able to scale and run their own grassroots digital fundraising programs. The formulation of this type of joint fundraising committee, which is the first of its kind, comes as Republicans continue to ramp up all aspects of their fundraising in order to keep pace with the endless resources Democrats are dumping into state races each year.
“Even as our successful in-house digital fundraising program has helped the RSLC grow stronger while the Democrats have grown weaker, we cannot afford to rest when it comes to raising money online,” said RSLC President Dee Duncan. “The disarray state Democrats find themselves in only makes them more dangerous, as they will be even further beholden to the liberal billionaires who they are now relying on to bail them out for their failing liberal agendas. We must give our allies in the states the tools to fight back against the national liberal money machine, which is why the next frontier for the RSLC is to help Republican caucuses across the country build their own digital fundraising programs.”
The creation of the State Republican Victory Fund follows the exponential growth the RSLC has seen from its own digital fundraising program.
The RSLC raised $4.6 million online in 2019-2020, the first two-year cycle it significantly invested in digital fundraising.
In 2021, the RSLC raised a total of $7.7 million from over 320,000 donations, while adding nearly 50,000 donors.
In the first quarter of 2022 alone the RSLC raised nearly $2.5 million online, a 117% increase from Q1 of 2021.
The expansion of the RSLC’s digital fundraising efforts helped the committee earlier this year shatter its previous overall first quarter fundraising record set in 2020 by 65%, while the DLCC only raised under 2% more in Q1 of 2022 than in Q1 of 2020. The RSLC’s small dollar success is also proof that grassroots conservatives are willing to financially support down-ballot Republicans and that state groups can also develop profitable digital programs if they are given the tools they need to scale.
###
