RSLC Launches First Digital Ad of Michigan Campaign Targeting Key Legislative Districts

Seven-Figure digital ad campaign will spotlight the work of Republican state representatives as summer arrives in Michigan

Washington, D.C. — The Republican State Leadership Committee (RSLC) today launched the first digital ad of its Michigan campaign, kicking off a sustained effort to highlight Republican leadership and defend the Michigan House Republican majority in one of the nation’s premier state legislative battlegrounds.

The opening spot, “Good Stuff,” will air throughout the summer in targeted Michigan House districts, highlighting how Republican state representatives are working every day to keep Michigan safe, affordable, and free while protecting the way of life Michiganders cherish.

“The Michigan way of life is worth protecting, and that’s exactly what Republican state representatives are doing every day,” said RSLC President Edith Jorge-Tuñón. “From making life more affordable and strengthening public safety to defending the freedoms families cherish, Republicans are delivering the leadership Michigan deserves. While Democrats in Lansing chase partisan agendas, Republicans are focused on results. This campaign is about reminding Michiganders who’s fighting for them and ensuring Republicans keep the Michigan House majority that’s standing up for their families, their communities, and their future.”

Watch “Good Stuff” HERE.

TRANSCRIPT:

NARRATOR:Nothing beats summer in Michigan. Flags flying high, boats out, grill blazing, fireworks over the lake, the kind of freedom people come here to feel. That’s the good stuff. Republican state representative works every day to keep it alive.”

BACKGROUND:

• Earlier this year, the RSLC released its 2026 Battleground States Memo identifying Arizona, Michigan, Minnesota, Pennsylvania, and Wisconsin as some of the nation’s most competitive state legislative battlegrounds
• In 2024, the RSLC PAC invested seven figures alongside the Michigan Freedom Network to launch an absentee and early voting program targeting low-propensity Republican voters in key Michigan House races.
• The RSLC’s Project Doorstrike initiative, the most ambitious state-level GOTV program in committee history, is expanding into Michigan ahead of the 2026 midterms.
• Republicans currently hold a narrow 58 to 52 majority in the Michigan House, a chamber Democrats have made a top target as they look to expand their footprint in Lansing ahead of the next round of congressional redistricting.
   

ABOUT RSLC

The Republican State Leadership Committee (RSLC) is the largest organization of Republican state leaders in the country and only national committee whose mission is to recruit, train, and elect Republicans to multiple down-ballot, state-level offices. Thanks to our growing network of grassroots supporters in all 50 states, we help deliver wins for Republican state legislators, lieutenant governors, secretaries of state, agriculture officials, and state judges across the country.

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